Are you disturbed by a high bounce rate? Do you feel that your eCommerce store bounce rate is not on track? You have solutions over this. Before, converting your visitors or customers who visit your landing page bounce off at once because they could not have found any useful pieces of information. So you have to plan and analyze what is lacking in your site and work it again determinedly.
When you get an alarm of a high bounce rate on your landing pages then your site and content are in need of rebuilding. Make sure that your web site’s bounce rate should be lesser than the e-commerce’s average bounce rate of 40%. It is necessary to be familiar with the term and move the visitors to engage with pages.
Indeed, it will increase your conversion rate gradually. Then you get understood the conversion architecture. Eventually, your business will be shining in a proper content strategy.
What is Bounce Rate?
When a visitor visits on any pages of your site and goes back not visiting the other pages on the same domain, which is called “bounce”. So your bounce rate is measured by the percentage of all your visitors who came “in” and “out” on the particular page which hardly contains the wrong strategy. It influences your customers not to visit the further pages of your site. Here, your bounce rate goes very high.
How to measure Bounce Rate?
Google Analytics assists you to measure your bounce rates on your whole site, landing pages, searched keywords and traffics that come from various sources. Even it measures the time spent on your site reading a blog post as it differed between when the visitors the first landed on your page and exit page on your site.
If you are not aware of this, through a Google account add your website to Google Analytics, it will bring the collection of dates about your site’s customers and their behavior to your sight.
Now comes the million dollar question: How to reduce the bounce rate of an online store?
Let us cope with following eight tips which reduce the bounce rate of your eCommerce store:
1. Speed up your Website:
40% of people desert a website. It counts longer than 4 seconds to load. You have to stop the loading times with good maintenance of your site.
Using Pingdom tool will test your site, and you could measure your website speed also.
Another good tool to check your website’s speed in Google Page Insights
Simply put your URL into the tool and its application will fetch your results as desktop and mobile client with a score out of 100.
According to Google, a good score for page speed is 85 or above.
No one likes a slow loading process which annoys at best. So make a convenient speed either on mobile or desktop. If it slows to load, visitors may think it is bouncing. So to avoid slow loading, these three things will help you:
- Use little multimedia content or avoid self-loading multimedia.
- Consider creating external links.
- Place the ads accurately where they cannot disturb the visitors.
2. A/B Testing:
Using the analytics software, giving bounce rate and statistics about the interactions of visitors with your site. The implementing a/b testing can further break down once a possible issue has been identified. Testing two pages against each other will give the best work of the side.
A/B split testing is running two or more campaigns or comparisons where different changes are convenient for the result optimization. Have one campaign as your control sample while you have another as your test sample.
3. Subject-specific Landing Pages:
Google suggests if your site does not show a particular landing page, you may lose visitors from the search engines (SE). If you want to get rid of this stuff, divide it and go to the particular landing page.
For instance, if you sell bags and sandals, create a specific landing page for each of them.
4. Avoid Pop Ups:
When visitors begin to visit your site and if they happen to find an irrelevant pop ups or ads, it will surely disgust them. And even it may cause them to leave your site’s page at once and possibly increase the bounce rate.
Statistic of the year 2013 says that 70% users were annoyed by irrelevant pop ups and ads.
Unnecessary ads or autoplay videos and even a few marketers use an awkward language in their ads. It frustrates the visitors quit the site immediately.So these things will definitely hit your bounce rate.
Since some pop ups are well informed, they can draw the visitors into long term readers, which comes in a high conversion rate. When visitors are about to leave or finish reading an article on a page, that is a right time for pop ups or ads to be shown off with suggestions for next steps.
5. Compelling CTA:
To get the immediate response from the audience is called CTA (a call to action). In the term of a website, CTA is referred to as a banner or a button. It prompts users to benefit through the conversion funnel. ‘Add to cart’ button or a ‘checkout now’ button is an example on an ecommerce website.
CTA is a compelling process which makes users see what is on the other side. Your landing pages should display CTA only then you could keep up your visitors on your website.
Headings, subheadings and directional clues are right opting for showing your CTA.
6. Highlight the Free Shipping Information:
If you deal the free shipping in a right way, the customers will welcome it ever. Take the free shipping in your overall pricing strategy so that it will maintain the delivery.
Shoppers spend 30% more per order when free shipping is included (source: Wharton)
Before starting this offer, you should be careful about the following:
- Notice the order margins when it varies.
- Start off raising the minimum order value.
- Raise a little amount on all the products and experience your customers’ response by delivering free shipping throughout the particular type of product.
- Finally, have a test on between free shipping and paid shipping to see the rate of conversions.
7. Rethink your Keywords:
Remember that if you like to maintain the bounce rate, the keywords should be clear and relevant to what visitors search on your landing page or search engine (SE). Otherwise, they will go back to another site.
If search result pages have a high bounce rate, there should be two possible problems:
- In your search ads, if you find wrong keywords, it will lead the irrelevant audience to click on your ad. Instead of choosing the matching keyword, many websites choose keywords which are not matching to their ads or landing page. So it draws many visitors, and when they search, relevancy is master over the search. Then it causes visitors pay more money in the long run. As a result, the keyword quality score will go down, and cost-per-click (CPC) will go up.
- If nothing is wrong with your keywords, then landing page has to be blamed. Load time, navigation, web design and readability– these suggestions have to be reviewed. To ensure that there should be a stable connection between your search ad keywords and the keywords on your landing page.
8. Implement Live Chat:
Bounce rates are matching to landing pages, which are with engagement or conversion objectives, providing good-time expert assistance prevent an engaged visitor to quit. And a tool like automated Flyout chat help engaged visitors before they exit.
73% of customers were satisfied after using live chat and this surpasses other marketing channels like email, telephone or social media.
Performing Live Chat assists lower the bounce rate and also higher the conversion rate. According to a Customer Service Benchmark by e-Digital Research, Live Chat satisfies the customers more than phone, email, social media and other channels.
The Bottom Line:
For an eCommerce site, a high bounce rate is seldom a remarkable sign. There are many important ways to encourage website engagement. If you have a careful planning, testing, and a little analysis will help you to stay visitors back on your site. By reducing bounce rate, more pages of your site will be viewed by more visitors, increased engagement, conversions, and revenue.